Marketing and Communication

Diploma of Marketing and Communication


BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG543 Plan and interpret market research
BSBMKG544 Plan and monitor direct marketing activities
BSBMKG545 Conduct marketing audits
BSBMKG548 Forecast international market and business needs
BSBPEF501 Manage personal and professional development
BSBOPS504 Manage business risk
BSBOPS505 Manage organisational customer service

Entry Requirements

Have completed BSB42415 Certificate IV in Marketing and Communication
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.

Course Details

Gateway Business College (GBC) will use a combination of assessment methods and approaches which will involve collecting a range of evidence for ensuring consistency of competency. Written assignments which can include questions and answers, written reports, workbook activities and assignments. Observation assessments will include the demonstration of competencies for compliance to performance criteria and displays similar to the critical aspects of evidence and essential skills of the units. These assessments may include but are not limited to participation in group discussions, case studies, role plays, simulated activities and work placement. Project work will include the collection of evidence for learner’s portfolio. These portfolios may include forms, templates and resources produced, documents completed and handouts.

Course Conduct

The program will be delivered by Gateway Business College at their Burwood Campus. The course program will be conducted over 18 months. A students program is considered complete with a successful academic program of a determination of COMPETENT in 12 Units of competency.


The program will be delivered by Gateway Business College for all UOC at Burwood Campus. The College has the necessary resources to complete the required training and/or assessment.

Learning Resources

Students will be provided with learning resource notes and assessment resources for each unit of competence as sourced and developed by Gateway Business College and other commercial sources.

Study in Australia

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Australian institutions are just as highly rated too. Australia has five of the 30 best cities in the world for students based on student mix, affordability, quality of life, and employer activity – all important elements for students when choosing the best study destination.

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