Marketing and Communication

Advanced Diploma of Marketing and Communication


BSBMKG624 Manage market research
BSBFIN501 Manage budgets and financial plans
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
BSBMKG621 Develop organisational marketing strategy
BSBMKG626 Develop advertising campaigns
BSBMKG622 Manage organisational marketing processes
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
BSBLDR601 Lead and manage organisational change
BSBPMG531 Manage project time
BSBSTR502 Facilitate continuous improvement

Entry Requirements

Have completed BSB52415 Diploma of Marketing and Communication
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Course Details

Gateway Business College (GBC) will use a combination of assessment methods and approaches which will involve collecting a range of evidence for ensuring consistency of competency. Written assignments which can include questions and answers, written reports, workbook activities and assignments. Observation assessments will include the demonstration of competencies for compliance to performance criteria and displays similar to the critical aspects of evidence and essential skills of the units. These assessments may include but are not limited to participation in group discussions, case studies, role plays, simulated activities and work placement. Project work will include the collection of evidence for learner’s portfolio. These portfolios may include forms, templates and resources produced, documents completed and handouts.

Course Conduct

The program will be delivered by Gateway Business College at their Burwood Campus. The course program will be conducted over 18 months. A students program is considered complete with a successful academic program of a determination of COMPETENT in 12 Units of competency.


The program will be delivered by Gateway Business College for all UOC at Burwood Campus. The College has the necessary resources to complete the required training and/or assessment.

Learning Resources

Students will be provided with learning resource notes and assessment resources for each unit of competence as sourced and developed by Gateway Business College and other commercial sources.

Study in Australia

Did you know Australia has the third highest number of international students in the world behind only the United Kingdom and the United States? Not surprising when you consider Australia has seven of the top 100 universities in the world! In fact, with over 22,000 courses across 1,100 institutions, Australia sits above the likes of Germany, the Netherlands and Japan.

Australian institutions are just as highly rated too. Australia has five of the 30 best cities in the world for students based on student mix, affordability, quality of life, and employer activity – all important elements for students when choosing the best study destination.

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